The new location would also broaden Secret Stash’s customer base to movie fans in Los Angeles instead of just Westwood residents and UCLA students, who often “don’t have that expendable income.” “Both of us instantly have a new customer base ““ he has my customers, and I have his customers, so it’s a win-win for both of us,” Dassa said. He said the deal would most likely be beneficial to both parties and could generate more revenue for Secret Stash in the long run. Though the area is smaller than the original store, most of the memorabilia from Secret Stash’s old location has made the transition to Laser Blazer.īen Affleck’s wings from the movie “Dogma,” which Smith directed and wrote, are now on display in the DVD store’s lobby, and the Westwood store’s Secret Stash sign now adorns the new comics section in Laser Blazer.Īdditionally, former Secret Stash clerk Albert Garcia was invited to work at the new location with the intent of greeting customers with a familiar face.ĭassa, who has run his store for about 20 years, based the decision to invite Smith’s store into Laser Blazer on the belief that customers of both stores share the same interests. Upon Smith’s agreement to the proposition, Dassa began renovating his store to make space, enlarging the back to fit all of Secret Stash’s goods in one large room. It would be a great way of keeping the Stash on the West side with the addition of DVDs in the mix,'” Dassa said. “I e-mailed him and said, “˜Hey, why don’t you move into the store? I’ve got space for you. When Dassa learned that Smith, a long-time customer of Laser Blazer, was closing down Secret Stash, he suggested an idea to the director. Smith, who stated in his blog that he prefers to keep his stores under the management of close friends, did not have a replacement manager in mind. Owned by director Kevin Smith, Secret Stash closed its Westwood doors in early October after former manager Bryan Johnson opted out of his position and relocated to Laser Blazer, a DVD store in Los Angeles.Īccording to Ron Dassa, Laser Blazer owner and new manager of Secret Stash, Johnson quit to focus on making movies full-time. Most of which is signed by the man himself.Īlright, and after it’s all over, you say “Ooh, what a lovely tea party”.Comic book and pop-culture store Jay and Silent Bob’s Secret Stash West reopens today at its new location. Jay and Bob figures, Books, Mooby’s Pops, Shirts, Hats, Hockey Masks, and a full assortment of Masters of the Universe: Revelation toys. In addition to the various toys there is a full selection of View Askewniverse collectibles. With showcases of retro and modern Toys with a back drop featuring the Quick Stop storefront complete with “I assure you we’re open” bedsheet. The new larger location has more room for Toy and Collectibles. Makes sense that Jay & Bob’s was the setting for the long running AMC Television show Comic Book Men. Comics are the star of the show in the Secret Stash. You can also find cool creepy screen used items from flicks like TUSK. Tons of movie props are on display from 90’s classics like Clerks, Dogma, and Mallrats. Jay & Silent Bob’s Secret Stash is your not so secret stash for all the best comics, toys, graphic novels, collectibles and Kevin Smith Merchandise…įrom the imagination of filmmaker/comic book writer Kevin smith is a store where Comics, Film, and New Jersey culture come together.
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